Loren Heiny - of the first family of TabletPCs - has put forth the following questions on his blog...
If I could snap my fingers and give you $10 million, how would you allocate it to increase Tablet sales?
What if the amount was only $1 million over a one year period?
What if the amount was $1? Yep, how would you encourage the adoption of Tablets with just one single dollar to spend?
Since I can't see anyone giving me a sizable amount of cash to promote TabletPCs I'll focus on number 3. How can I promote Tablets for $1?
I'd do what I do now. I'd evangalise. I'd strive to be a militant advocate of the platform because that is what I believe that it deserves. How does one do that? It is easier than you might think.
- Blog about TabletPCs. When you do something cool or hear a good story about tablets in action - share it. Of course blogging only goes so far because only a minority of the population reads blogs, so...
- Talk to people about the tablet when they come to have a look at what you are doing. I've been accosted at trade shows, on the train, in the airport, on the plane, in meetings, at cafes and in the park and I always have time to talk about the tablet. Be like Warner and explain the Tablet to people and if neccessary follow up with them.
- Be active in the Tablet Community. Loren writes great tablet apps (among other things). I lack such skills so I started a user group :)
- Look for opportunities to spread the word. They are everywhere.
And at the end of all that I'd give the dollar back.
I know of two people who I helped to influence to buy tablets in the last three months. I currently have three more on the brink and teetering dangerously. I'm not pushing tablets where they don't make sense, it's just that they often do.
Tablet sales have topped 1.2 million units and appear to be climbing. If every tablet user got out and evangilised the growth would be exponential.